Perhaps you have priced online autoresponders and decided that a free autoresponder was the right fit for your marketing and budgetary needs. Don’t be concerned that this is going too cheap. When you’re doing Internet Marketing having some type of autoresponder is better than have none at all.
Naturally, you first option might be one that is provided with your web site hosting account. If one is provided it can easily be configured via the control panel of your website. Another plus is that it is very rare for them to contain advertisements from the web hosting company. Of course, they may have restrictions on its use so make sure you read the fine print before you use it in your online marketing efforts.
If using your web hosting account isn’t an option for you there are many other free autoresponder services to select from. These free services make their money by placing a small advertisement in each message that you send out via their autoresponder. These ads may be inserted at the top or bottom of the message, depending upon which service you decide to use.
You will also discover that several paid autoresponder services also offer a free version of their service as well. Sometimes these free or lite versions includes ads and sometimes they do not. However, they almost always have restrictions and limitations that you have to consider when selecting one of these free autoresponder service options. If you don’t need to have all the bells and whistles of a full blown autoresponder then one of these lite services may be the right choice for you.
You should taken into account that most free autoresponders place a strict limit on the number of subscribers you can have on your list. This works to the advantage of the paid autoresponder services because they have found that many people begin with the lite free version and then have to upgrade to the paid versions once their lists have become large enough to exceed those limits of the free account. This is kind of a win-win situation since you probably don’t want to go to the expense of using a paid autoresponder services until the list that you are generating is turning a good profit.
As the owner of a opt-in marketing list business, you have to make the decision if a free or paid autoresponder service meets your business needs. In general, if your list is relatively small you should find that a free autoresponder should do everything that you need it to do in this area. However, as your list grows in size, you should take into account that you will probably need to consider upgrading to a complete autoresponder solution. You should certainately consider that the inserted advertisements that most free autoresponder services place in their outgoing messages may be competing with the product or service which you are trying to sell to your opt-in list. They could even be a problem even if they do not directly compete with your business.
