One of the best ways for you to get ahead in the Internet based business arena is to develop a good list of satisfied and loyal followers. This allows you to build a large opt-in list as a foundation for your marketing efforts. Once you’ve developed this strong foundation you can use it to grow from there.
An opt-in list, or permission based marketing if you will, allows you to email marketing newsletters to subscribers with their consent. When people sign up, they do it knowing that they will be receiving regular email updates about your site. You might also include industry updates and other related news as well in your email newsletter.
However, just because you send them doesn’t mean that the recipients will ever read them. Many build lists based on things like free software, promotional discounts, previous order opt-ins and so forth. Some of these subscribers aren’t really that interested in receiving e-mails from you after they get what they wanted. They essentially treat them almost like spam, a waste of cyberspace that they delete without a second thought. In fact, a term for this exists: B’acn or Bacn, named after a fake bacon bits product.
With a little effort though, you can change that attitude so far as your newsletter is concerned. While sending an email message is relatively easy, getting people to open a marketing email is not so easy. If people don’t want to read your emails then you are wasting all of your time and effort in making the newsletters. You want people to read them. You want them to become interested in your site and what you have to offer. You want them interested enough from your marketing newsletter to go to your web site and look around. And, most especially, you want them to purchase the products you are offering there.
One of the very best ways you can persuade your subscribers to open your marketing newsletter is by having a well written subject line. The quality of the subject line of an email is what is most often prompts a recipient of a marketing email to open and read the email. The subject line is perhaps the most key component of your promotional e-mails.
Must be Short and Concise
A good subject line should provide a very short summary of the content of the email. You need to give the recipient some basic knowledge of the content. It is very vital for the subject line to grab the attention of your subscribers. You will want your subject line to instantly gain the attention of your subscriber. Your subject line must intrigue them enough to get them to open up your marketing email message.
Tickle Their Curiosity
A great subject line tickles the curiosity of your recipient. It must be almost to the point that the reader is physically compelled to open the email and read it. This is done by triggering an emotional response. This means that it is essential that you the specific words that you need in order to get the reaction you desire, opening the email from your email marketing campaign and reading it. You should bear in mind that the average subscriber only spends a few seconds, if that, looking at the subject line of the e-mails they receive. It is imperative that you grab your reader’s attention immediately.
Subject Line Ideas
Your subject lines of your permission marketing emails can take many forms.
A common tactic is to use a subject line that promises to teach the subscriber something on the newsletter topic. For example, you can use your keywords with such phrases as: “How to” , “___ Tips for”, “A Guide to”, “___ Methods to” and others along that same path.
Questions are another good way to construct an effective subject line. These may include questions, once again on topic, like, “Are you sick and tired of _____” Or “Is Your ____ Always _____?” Of course this question should be very focused on the topic of your marketing newsletter. Your subscribers signed up for this information so you need to make sure that you give them what they want. The reason that this form of a subject line is so very effective is because it reaches out to your subscribers’ emotions. As they read the question, their mind starts answering the question right away.
Another method you can also use is a subject that commands your reader to do something. For example, a statements like “Act now to take advantage of this one time opportunity”, or “Double savings on _____, today only”. When combined with a sense of urgency this can compel a great response.
The last tactic I suggest is to use something that’s breaking news, current events or hot in popular culture as your subject line. This can intrigue your subscriber but you must be careful that it doesn’t backfire. Avoid tragedies and other sad events but celebrity foibles and the like can work wonders.
